Managed OutboundIntegration · Orchestration & signal
Bombora: Third-party intent data feed for in-market account identification.
Bombora's intent data tells us which ICP accounts are actively researching your category. We use it as one input among many to prioritize the SDR's daily work queue.
What we operate
How our pod runs Bombora.
- Configure intent topics that match your category and competitor space
- Pipe weekly intent surges into Clay or your orchestrator
- Trigger sequences when an ICP account surges above threshold
Use cases
Where Bombora earns its place in the stack.
Category-intent prioritization
Each week we surface the ICP accounts surging on topics like 'customer data platform' or 'devsecops' and push them to the top of the SDR queue.
Example workflows
Real Bombora plays we ship.
Intent surge to sequence
- 01Bombora weekly file lands in Clay/Unify/FlashGTM
- 02Filter to ICP accounts surging above threshold on relevant topics
- 03Trigger tailored sequence referencing the research topic
- 04SDR follow-up via LinkedIn within 24 hours
Best fit
B2B SaaS in established categories where third-party intent has signal density. Less useful for emerging categories with little research volume.
FAQ
Frequently asked questions
More integrations
Explore the rest of the stack.
Next step
Want to see Bombora run inside your stack?
90-day pilot, month-to-month after. No long contracts.