Service · GTM engineering
The technical layer that makes outbound actually work.
Senior GTM engineering, built in Clay, integrated with your CRM, owned by you. Available standalone or bundled into a pod.
The problem
Your outbound is generic because no one is building the signal stack.
Firmographics get you a list. Signals get you a meeting. Without a GTM engineer building and tuning signal pipelines weekly, you get the list and not the meetings.
The outcome
A working GTM engineering function at 30 to 50 percent of the cost of hiring one, with the option to take it in-house once the playbook is stable.
What is included
Built and operated end-to-end.
- Compound signal stack in Clay (job changes, funding, hiring, intent, tech installs)
- Data joins across Apollo, ZoomInfo, Clay, FlashGTM, Unify, Bombora, LinkedIn, and custom sources
- ICP list validation rules: contact freshness, role accuracy, account fit scoring
- Deliverability infrastructure (domains, DNS, mailbox warmup and rotation)
- Sequencer integration and trigger logic
- CRM workflows that surface signals on records and tasks
- Custom scrapers and API integrations for unique data sources
- Documentation and runbooks for in-house handoff
- Weekly signal performance review and tuning
Deliverables timeline
What you get, and when.
| Phase | Output |
|---|---|
| Week 1 | Stack audit, signal source selection, ICP encoding into Clay schema. |
| Week 2 to 3 | Core signal tables built and joined, deliverability infra provisioned. |
| Week 4 | Trigger logic live, sequences wired, first prioritized list shipped. |
| Ongoing | Weekly tuning, new signal lanes added per quarter, full documentation. |
Compare
Do you need a GTM engineer or a full pod?
If you already have SDRs to run the plays, a fractional GTM engineer may be enough. If you need signal work and execution together, a managed pod is usually the better fit.
FAQ
Frequently asked questions
Next step
Talk to us about gtm engineering.
See your reachable market, realistic meeting range, expected cost per meeting, and recommended outbound motion.