Managed OutboundService · GTM engineering
The technical layer that makes outbound actually work.
Senior GTM engineering, built in Clay, integrated with your CRM, owned by you. Available standalone or bundled into a pod.
The problem
Your outbound is generic because no one is building the signal stack.
Firmographics get you a list. Signals get you a meeting. Without a GTM engineer building and tuning signal pipelines weekly, you get the list and not the meetings.
The outcome
A working GTM engineering function at 30 to 50 percent of the cost of hiring one, with the option to take it in-house once the playbook is stable.
What is included
Built and operated end-to-end.
- Compound signal stack in Clay (job changes, funding, hiring, intent, tech installs)
- Data joins across Apollo, ZoomInfo, Clay, FlashGTM, Unify, Bombora, LinkedIn, and custom sources
- ICP list validation rules: contact freshness, role accuracy, account fit scoring
- Deliverability infrastructure (domains, DNS, mailbox warmup and rotation)
- Sequencer integration and trigger logic
- CRM workflows that surface signals on records and tasks
- Custom scrapers and API integrations for unique data sources
- Documentation and runbooks for in-house handoff
- Weekly signal performance review and tuning
Deliverables timeline
What you get, and when.
| Phase | Output |
|---|---|
| Week 1 | Stack audit, signal source selection, ICP encoding into Clay schema. |
| Week 2 to 3 | Core signal tables built and joined, deliverability infra provisioned. |
| Week 4 | Trigger logic live, sequences wired, first prioritized list shipped. |
| Ongoing | Weekly tuning, new signal lanes added per quarter, full documentation. |
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Do you need a GTM engineer or a full pod?
If you already have SDRs to run the plays, a fractional GTM engineer may be enough. If you need signal work and execution together, a managed pod is usually the better fit.
FAQ
Frequently asked questions
Next step
Talk to us about gtm engineering.
90-day pilot, month-to-month after. No long contracts.