Do you guarantee a number of meetings?

No. We do not guarantee meeting counts, and we do not guarantee closed revenue. We guarantee the operating work and the learning velocity: infrastructure live by an agreed date, a defined number of accounts researched each month, every reply worked within one business day, a minimum number of documented experiments each week, accepted-meeting criteria agreed in writing before launch, and replacement at no cost for any meeting that fails those mutually agreed qualification rules. Meeting ranges we publish are forecasts from observed conversion, clearly labeled as forecasts rather than commitments.

What exactly do I get, and what does it cost?

Foundation is $9,500 as a standalone implementation, or $4,500 when it runs as week 1 of a managed engagement. Either way you get a complete outbound sales system built in your own tools in 7 days: ICP and personas, a validated target account list with mapped buyers, a signal and trigger framework, messaging and offers, multi-channel sequences, sending infrastructure with authentication and warmup, CRM and pipeline configuration, AI prospecting workflows, a reply and objection playbook, a daily operating playbook, and a KPI dashboard, plus a live training handoff.

When do meetings start?

Foundation is a build, not a campaign. The system is live on day 7. Sending infrastructure still needs warmup, so teams running it themselves, and pods running it for you, typically see first meetings in weeks 3 to 6, with target volume reached during months two and three.

Is this really done in 7 days?

Yes, because the build is standardized rather than bespoke: a fixed eleven-component scope with defined inputs, and the clock starts once tool access is granted and the kickoff interview is done. Anything outside those eleven components is quoted separately. The build runs on a fixed 7-day schedule: discovery and ICP, account and buyer data, signals, messaging, infrastructure and sequences, CRM and workflows, then handoff and training on day 7.

Who runs outbound after the build?

Your team. Foundation is built for companies that have or are hiring reps and want to own the motion. Everything is documented and trained so a rep can open the playbook on day 8 and start working accounts.

How is Foundation different from the managed pods?

Foundation is the build. The pods are the build plus the operators. Every managed pod starts with the same Foundation build as week 1, then our GTM engineers and SDRs run the motion and report on meetings booked. Buy Foundation alone and your team runs it from day 8. Buy Foundation on its own and it is $9,500. Buy a managed engagement and the same build comes in at the attached rate of $4,500 plus the retainer, which is why most teams that intend to hire us anyway start with the engagement.

What tools do I need?

A CRM (HubSpot, Salesforce, or Pipedrive), an outreach or sequencing tool, and a data source such as Apollo, Clay, or ZoomInfo. If you do not have them yet, we recommend a stack that fits your budget and build inside it. Tool subscriptions are billed to you directly by the vendors.

Do I own everything you build?

Yes. Domains, mailboxes, lists, sequences, CRM configuration, workflows, and documentation all live in accounts you own. There is nothing to take back if we stop working together.

What if I want you to run it later?

Move to a managed pod at any time. Foundation is the pod setup phase, so a pod that follows your build skips setup entirely and starts operating on the system already installed. You pay the monthly retainer only, since the one-time build is already done.

Is there a contract or recurring fee?

Not for Foundation on its own. It is a single $9,500 payment for a defined 7-day build with no retainer and no minimum term. If you add a managed pod, the monthly retainer starts then.

Why is Foundation more expensive standalone than attached?

A standalone build is a complete project with its own scoping, delivery, and training overhead and no engagement behind it, so it is priced at $9,500. When Foundation runs as week 1 of the ICP Validation Sprint or Scale Pod, it is $4,500, because our team is already operating the system afterward. If you are not ready to commit to a build at all, the $3,500 GTM Diagnostic answers whether outbound works here first and credits toward whatever you buy within 60 days.

What do you need from me?

Access to your CRM and outreach tool, a 60 to 90 minute discovery session on day 1, any existing customer and win-loss context you have, and one decision maker available for quick approvals during the week.

How does Foundation transition into a Sprint or Scale Pod engagement?

Foundation is week 1 of every managed pod, so the transition is a handoff instead of a restart. On day 7 you own a working system: ICP, target accounts, verified buyers, signals, messaging, sequences, warmed sending infrastructure, CRM configuration, and AI workflows. When you move to a pod, our GTM engineer and SDRs log into those same accounts and start operating on day 8. Nothing is rebuilt, no second onboarding, no new tooling.

Do I pay for the Foundation build twice if I start with Foundation and add a pod later?

No. The Foundation build is charged once. If you buy Foundation standalone at $9,500 and add a managed engagement later, the build is already done, so you pay the retainer only from the month it starts. If you start with a managed engagement directly, the build comes in at the attached $4,500 rate and your first invoice is $4,500 plus that month's retainer.

What does the first invoice look like for each pod?

Scale Pod: $4,500 plus $14,500, so $19,000 in month one and $14,500 after. Adding the ABM Expansion later is $10,000/mo on top of the base pod, with media funded directly by you. ICP Validation Sprint: $4,500 plus a fixed $22,500 for the full 90 days, so $27,000 total and nothing monthly. The $4,500 build is the only setup fee on every offer.

What is the timeline from Foundation build to first accepted meetings?

Day 1 to 7 is the build. Sending infrastructure warms up alongside it, so first accepted meetings typically land in weeks 3 to 6 whether your team runs the system or a pod does. Target meeting volume for your tier is reached during months two and three, and cost per meeting normalizes around month 3.

How long can I wait between the Foundation build and starting a pod?

Up to about 90 days without rework. Domains stay warm, lists and signals stay current, and the sequences are still calibrated. Past that, data decays and warmup lapses, so a pod starting later usually needs a short refresh of list validation and mailbox warmup, which we handle inside the first month at no extra charge.

Which pod should I move into after Foundation?

The ICP Validation Sprint if outbound on this ICP is unproven and you need evidence before funding a team: fixed $22,500 for 90 days, ending in a scale, revise, or stop recommendation. Scale Pod, our flagship, if you are ready to operate: 25 to 40 meetings a month with dedicated SDR capacity. If you sell into named enterprise accounts with buying committees, the ABM Expansion adds 1:1 plays, creative, and paid retargeting once the pod has 90 days behind it. We recommend an offer at the day 7 handoff based on what the build surfaced about your list size and deal cycle.

Can I run Foundation myself for a while and hand it to a pod if it stalls?

Yes, and that is a common path. Because everything lives in accounts you own and is documented in the operating playbook, a pod can pick up mid-motion. We audit what your reps ran, keep what is working, and take over sequencing, reply handling, and reporting from there. You still pay the retainer only.

Is there a contract when moving from Foundation to a pod?

Pods run on a 90-day initial engagement, then month to month. There is no long-term contract and no exit fee, and every asset stays in your accounts if you stop.

Foundation

Your outbound engine. Built in 7 days.

Foundation is a one-time build that installs a complete outbound sales system inside your own stack: ICP, target accounts, verified buyers, signals, messaging, sequences, sending infrastructure, CRM, AI workflows, and the daily playbook your team runs. We build it. Your team runs it.

$9,500one-time, standalone

Or $4,500 when Foundation runs as week 1 of the ICP Validation Sprint or Scale Pod. Same build, bundled rate. Not ready to build yet? The $3,500 GTM Diagnostic answers whether outbound works here first, and credits toward this.

Build My Foundation See what's included

7-day implementation · Built in your stack · Owned by you

Seven days is possible because the build is standardized: a fixed eleven-component scope with defined inputs. The clock starts once tool access is granted and the kickoff interview is complete. Anything outside the eleven components is quoted separately.

What gets assembled

Eight parts. One working system.

01ICP

02Accounts

03Buyers

04Messaging

05Sequences

06CRM

07Workflow

08Pipeline

Timeline at a glance

Seven days, day by day, then the handoff.

Foundation is week 1 of every managed engagement. Run it yourself from day 8, or add a managed engagement within 90 days and the build is never charged again.

Days 1 to 201/04
Targeting
- ICP and segment definition
- Account list built and scored
- Verified buyer contacts with data validation
Days 3 to 402/04
Messaging
- Positioning and offers per segment
- Multi-channel sequences for email, phone, and LinkedIn
- Objection handling frames and call guides
Days 5 to 603/04
Infrastructure
- Secondary sending domains, DNS, and inbox warmup
- CRM configuration, routing, and reporting views
- AI workflows and enrichment wired to your stack
Day 704/04
Handoff
- Operating playbook delivered
- Live training session with your team
- You own every asset, account, and domain
Handoff checkpoint: from day 8 your team runs the system. Add a pod within 90 days and the $4,500 is never charged again - the pod picks up mid-motion.

Positioning

You don't need another lead list. You need the system behind it.

Lists go stale in 30 days. A system keeps producing. Foundation gives your team the definitions, data, messaging, infrastructure, and operating rhythm that turn outbound from a scramble into a repeatable motion, then hands the keys over.

Build vs. run

Two ways to get an outbound motion.

Foundation

We build it. You run it.

$9,500 one-time, delivered in 7 days, or $4,500 when it runs as week 1 of a managed engagement. Best when you have reps, or are hiring them, and want to own the motion end to end.

Build My Foundation

Managed pods

We build it and run it.

From $14,500/month on the flagship Scale Pod. A GTM engineer and dedicated SDR capacity operate the motion inside your stack and report on meetings booked, not activity. The Foundation build comes in at the attached $4,500 rate.

Explore managed pods

Rather have us run outbound? Explore managed pods

What's included

Eleven components. All of them yours.

Every piece is built inside the tools you already pay for and documented so your team can operate and extend it without us.

ICP and buyer personas

A written ideal customer profile with firmographic, technographic, and behavioral filters, plus the two to four personas inside the buying committee and what each one cares about.

Target account system

A prioritized, validated account list built from your ICP filters, tiered by fit and reachability, with a documented method your team can rerun every month.

Buyer identification

Verified contacts mapped to each account, with the titles, emails, phone numbers, and LinkedIn profiles that make multi-channel outreach possible.

Trigger and signal framework

The buying signals worth acting on for your market - hiring, funding, tech installs, job changes, product usage - and the rules for what outreach each one fires.

Messaging and offers

Positioning, pain-led angles, proof points, and offer variants written per persona, so every touch says something a buyer would actually respond to.

Campaigns and sequences

Multi-channel sequences across cold email, LinkedIn, and calling, with step timing, branching, and the copy loaded into your outreach tool.

Sending infrastructure

Secondary domains, mailbox provisioning, SPF, DKIM, DMARC, warmup, and inbox monitoring so your messages land where buyers read them.

CRM and pipeline configuration

Stages, fields, lead routing, activity logging, and the reporting views your team needs to see pipeline instead of guessing at it.

AI prospecting workflows

Enrichment, research, and personalization workflows that let one rep do the account prep that used to take a team, with quality guardrails.

Reply and objection playbook

Scripts for the replies that actually arrive: not now, send info, we use a competitor, no budget, wrong person, plus the booking language that converts.

Daily operating playbook and KPI dashboard

What your reps do every morning, the weekly cadence that keeps the motion honest, and the dashboard that shows whether it is working.

Timeline

Seven days, start to handoff.

A fixed schedule with a named deliverable every day. No open-ended discovery phase.

Day 1

Discovery and ICP

We interview you and your reps, review closed-won and closed-lost, and write the ICP and persona definitions the rest of the build runs on.

Day 2

Account and buyer data

We build and validate the target account list, map the buying committee, and enrich the contact data your team will work.

Day 3

Signals and triggers

We wire the signal sources for your market and define the trigger rules that decide who gets contacted and when.

Day 4

Messaging and offers

We write positioning, angles, and offer variants per persona, then draft every email, LinkedIn, and call touch.

Day 5

Infrastructure and sequences

Domains, mailboxes, authentication, and warmup go live. Sequences are loaded, tested, and QA'd in your outreach tool.

Day 6

CRM, workflows, and dashboard

We configure your CRM, connect the AI prospecting workflows, and stand up the KPI dashboard your team reviews weekly.

Day 7

Handoff and training

Live walkthrough with your team, the daily operating playbook, the objection scripts, and recorded training they can rewatch.

Day 8: Your team knows exactly what to do.

Ownership

Built in your stack. Owned by you.

Domains, mailboxes, account lists, sequences, CRM configuration, AI workflows, and documentation all live in accounts under your name. There is no platform to stay subscribed to and nothing that disappears when the engagement ends.

Who it's for

Foundation fits teams ready to operate.

Founders running outbound themselves

You are sending emails between investor calls and product reviews. Foundation turns that into a system someone else can run.

Teams with reps but no engine

You hired SDRs and handed them a tool login. They need lists, messaging, sequences, and a playbook that already works.

Companies rebuilding after a failed agency

You paid for meetings and got no assets. Foundation leaves you with the system, not a monthly invoice.

Teams that want to own the motion

You have the headcount and the will to run outbound in-house. You just do not want to spend six months figuring it out.

Best fit: B2B SaaS and technology companies with a validated offer, a deal size above $10K, and at least one person who will work the system daily.

Who it's not for

Foundation is the wrong buy if any of these are true.

You have nobody to run outbound day to day. You want meetings delivered, not a system handed over.
You expect meetings booked in week one. Foundation is a build, not a campaign.
Your offer and pricing are still changing every month. Stabilize the offer first.
You want us to operate the motion long term. That is what the managed pods are for.

Explore managed outbound instead

Before and after

What changes in a week.

Before

Outbound as a scramble

A vague sense of who the ICP is
Lists bought or scraped ad hoc, then abandoned
Messaging rewritten from scratch by every rep
Emails landing in spam with no way to tell
CRM full of activity but no readable pipeline
No answer to why last month worked or did not

After Foundation

Outbound as a system

A written ICP with filters your team can rerun
A validated account list with mapped buying committees
Sequences and objection scripts loaded and tested
Authenticated, warmed sending infrastructure you own
CRM stages, routing, and a KPI dashboard
A daily playbook that makes rep output measurable

Pricing

One payment. One week. One system.

$4,500one-time

Everything below, delivered in 7 days and handed to your team with live training.

Written ICP with firmographic and behavioral filters
Two to four buyer personas with pains and priorities
Prioritized, validated target account list
Buying committee mapped per account
Verified emails, phone numbers, and LinkedIn profiles
Buying signal and trigger framework
Positioning, angles, and proof points
Offer variants per persona
Cold email sequences written and loaded
LinkedIn touch sequences
Call scripts and voicemail language
Secondary sending domains and mailboxes
SPF, DKIM, DMARC, warmup, and inbox monitoring
CRM stages, fields, routing, and activity logging
AI prospecting and personalization workflows
Reply and objection handling playbook
Daily operating playbook and KPI dashboard

Build My Foundation

No contract. No retainer. No recurring fee.

Want it run for you?

Managed pods from $7,500/month

Same system, operated by our GTM engineers and SDRs. Foundation is week 1 of every pod, so pod pricing is the one-time $4,500 build plus the monthly retainer.

Compare all four offers

The guarantee

We guarantee the operating work, not a meeting count.

Meeting volume depends on your ICP density, offer, and market timing, so promising a number is a promise nobody can keep honestly. What we can commit to in writing is the work that produces meetings, the speed we learn at, and the quality bar every meeting has to clear.

Infrastructure live by an agreed date

Sending domains, mailboxes, warmup, data enrichment, and CRM wiring are live by a date written into the engagement, not a vague first month.

A defined number of accounts researched

Each month we research and enrich an agreed account volume with verified buying-committee contacts. The number is stated per tier and reported against every week.

Reply-handling SLA

Every prospect reply is worked by a human within one business day, including objections, referrals, and out-of-office reroutes.

Weekly experiments

A minimum number of documented experiments run every week across list, offer, message, and channel, with results logged so you can see what we learned.

Transparent accepted-meeting criteria

We agree the definition of an accepted meeting before launch and publish it in the weekly report. No moving goalposts on either side.

Replacement for meetings that miss the bar

Any meeting that fails the mutually agreed qualification rules is replaced at no additional cost.

What counts as an accepted meeting

The contact matches an agreed title, function, and seniority in the target ICP
The account matches agreed firmographic and technographic fit rules
The prospect stated a relevant problem, initiative, or evaluation timeline
A real calendar hold exists with your AE, with context notes attached
No existing open opportunity or active inbound conversation for that account

We report accepted meetings rather than bookings. Anything that fails these rules is replaced at no cost.

Foundation operating terms

Infrastructure: Infrastructure live and handed over in 7 days
Research volume: 1,000 accounts researched with verified buying-committee contacts
Learning velocity: Message and offer variants built and staged for launch
Reply handling: every reply worked within one business day

What we do not guarantee

A guaranteed monthly meeting count
Guaranteed closed revenue, which depends on your AEs, product, and pricing

Published meeting ranges are forecasts based on observed conversion, not commitments.

FAQ

Foundation questions, answered.

FAQ

Your outbound engine. Built in 7 days.

Eight parts. One working system.

Seven days, day by day, then the handoff.

You don't need another lead list. You need the system behind it.

Two ways to get an outbound motion.

We build it. You run it.

We build it and run it.

Eleven components. All of them yours.

ICP and buyer personas

Target account system

Buyer identification

Trigger and signal framework

Messaging and offers

Campaigns and sequences

Sending infrastructure

CRM and pipeline configuration

AI prospecting workflows

Reply and objection playbook

Daily operating playbook and KPI dashboard

Seven days, start to handoff.

Discovery and ICP

Account and buyer data

Signals and triggers

Messaging and offers

Infrastructure and sequences

CRM, workflows, and dashboard

Handoff and training

Built in your stack. Owned by you.

Foundation fits teams ready to operate.

Founders running outbound themselves

Teams with reps but no engine

Companies rebuilding after a failed agency

Teams that want to own the motion

Foundation is the wrong buy if any of these are true.

What changes in a week.

Outbound as a scramble

Outbound as a system

One payment. One week. One system.

Managed pods from $7,500/month

We guarantee the operating work, not a meeting count.

Infrastructure live by an agreed date

A defined number of accounts researched

Reply-handling SLA

Weekly experiments

Transparent accepted-meeting criteria

Replacement for meetings that miss the bar

What counts as an accepted meeting

Foundation operating terms

What we do not guarantee

Foundation questions, answered.

Foundation to a managed pod: fees, handoff, and timelines.