What does the GTM Diagnostic cost?

A fixed $3,500 for one week. If you start Foundation or any managed engagement within 60 days, the $3,500 is credited against it, so the diagnostic effectively costs nothing if you move forward.

How is this different from Foundation?

The diagnostic answers whether outbound is worth building here. Foundation builds it. The diagnostic deliberately excludes sequences, sending infrastructure, CRM configuration, AI workflows, and the operating playbook - those are Foundation at $9,500 standalone or $4,500 when it runs as week 1 of a managed engagement.

What is explicitly not included?

No sequence writing, no domain or mailbox provisioning, no CRM build, no AI prospecting workflows, no operating playbook, and no campaigns. This is a one-week analysis with a recommendation attached, not an implementation.

What do I get if the answer is no-go?

You keep everything produced during the week: the ICP definition, the segment ranking, the account universe sizing, the buying committee map, the sample contact set, and the audit findings. You also save the cost of a build that would not have worked.

Who is the diagnostic right for?

Teams that suspect outbound could work but cannot yet justify a build, teams whose reachable market size is genuinely unknown, and teams that have been burned by an agency and want evidence before spending again.

Teams that already know their ICP and reachable universe and just need the system built. Buy Foundation directly, or a managed engagement if you also want it operated.

GTM Diagnostic onboarding

Start your GTM Diagnostic. We need 10 minutes of context.

The diagnostic is one week of analysis with a decision attached. We define the ICP, size the reachable account universe with a real count, map the buying committee, pull a sample verified contact set, audit deliverability and CRM readiness, and hand you a written go or no-go recommendation. Tell us what you sell and what you have already tried.

Start your GTM Diagnostic. We need 10 minutes of context.

GTM Diagnostic questions, answered.