For · AI infrastructure

In a market this noisy, precision is the only motion that works.

Every AI infra startup is doing outbound. Almost all of it is generic. We focus on the signal layer that separates pipeline from spam: actual model usage, hiring patterns, and real evaluation activity.

What you're up against

Outbound pains specific to ai infrastructure.

  • Buyer titles are still being invented (AI engineer, ML platform lead, GenAI product manager).
  • Inboxes are saturated with generic 'AI-powered X' pitches.
  • Stack changes weekly: targeting decays in days.
  • Open-source motion makes lines between user and buyer blurry.
The motion

How we run outbound for ai infrastructure.

Compound title and signal targeting

We do not rely on Apollo titles alone. We layer GitHub activity, repo contributions, model evaluations, and hiring spikes.

Weekly signal refresh

AI infra signals age in days. The pod refreshes lists weekly, not monthly.

Technical credibility in copy

Sequences reference actual model architectures, inference patterns, or evaluation methodologies. Generic language gets filtered.

Multi-touch motion

Buying committee includes engineering, product, and finance. We coordinate touches across all three with consistent positioning.

Signals that convert

The signals that work in AI infrastructure

  • GitHub activity on relevant repos (forks, stars, PRs)
  • Hiring for ML engineer, AI platform, or RAG-related roles
  • Open-source model adoption signals (HuggingFace, etc.)
  • Conference participation (NeurIPS, ICML, AI Engineer Summit)
  • Public model card publications or benchmark submissions
  • Funding rounds with AI infra mentioned in the press release
FAQ

Frequently asked questions

Next step

Run outbound built for ai infrastructure.

90-day pilot, month-to-month after. No long contracts.