Apollo: Cost-effective contact data and a built-in sequencer for early outbound.
Apollo is the workhorse of early-stage outbound: usable contact data, native sequencing, and Chrome extension prospecting at a fraction of ZoomInfo cost. We use it as a primary data source and, often, as the sequencer for Launch-tier programs.
How our pod runs Apollo.
- Build ICP filters and saved searches that match the buyer persona
- Pull lists into Clay for waterfall enrichment and validation before sequencing
- Operate Apollo Sequences for Launch-tier customers (or sync to Smartlead/Outreach)
- Monitor data freshness and re-validate weekly before launching new sends
Where Apollo earns its place in the stack.
ICP list building
We define the ICP in Apollo filters - industry, employee count, tech stack, funding, title, seniority - and pull weekly refreshes for new sequences.
Replacement for ZoomInfo at early stage
For most $2M to $15M ARR teams, Apollo + Clay covers 90% of what ZoomInfo provides at a fraction of the cost.
Live signal prospecting
We layer job change, funding, and hiring triggers on Apollo lists so SDRs work warm accounts, not cold lists.
Real Apollo plays we ship.
Weekly ICP list build
- 01Pull Apollo search matching the persona and ICP filters
- 02Push to Clay for waterfall email + mobile enrichment
- 03Validate emails (MillionVerifier or NeverBounce) and drop invalids
- 04Tag with persona, segment, and trigger
- 05Load into Smartlead/Instantly/Outreach for sequencing
B2B SaaS at $2M to $20M ARR running cold outbound at meaningful volume on a sane budget.
Frequently asked questions
Explore the rest of the stack.
Want to see Apollo run inside your stack?
90-day pilot, month-to-month after. No long contracts.