Managed OutboundClay: Programmable data enrichment and workflow engine for modern outbound.
Clay is where our GTM engineers spend most of their time. It is the orchestration layer that turns raw Apollo, ZoomInfo, LinkedIn, and signal data into clean, enriched, validated lists ready for sequencing.
How our pod runs Clay.
- Build waterfall enrichment for email, mobile, and firmographic data
- Stitch signal sources (funding, hiring, tech installs, job changes) into one feed
- Use AI (Claude, GPT) to score ICP fit and write 1:1 first lines at scale
- Push validated, enriched, scored contacts into HubSpot/Salesforce/sequencers
- Operate Clay as the central pipeline between every data source and the CRM
Where Clay earns its place in the stack.
Email waterfall enrichment
Combine 5–8 providers (Apollo, Hunter, Datagma, Findymail, Prospeo) into a single waterfall that gets 85%+ coverage on ICP contacts.
AI-personalized first lines at scale
Pull LinkedIn activity, recent posts, company news, and 10-K filings into a Claude prompt that writes a 1:1 first line per contact.
Signal stitching
Combine funding rounds, leadership hires, job postings, and product launches into one ranked feed of accounts to work this week.
Real Clay plays we ship.
Series A funding play
- 01Crunchbase webhook fires on a fresh Series A in the ICP
- 02Clay enriches the account: tech stack, headcount, leadership
- 03Buying committee is pulled from LinkedIn + Apollo with mobile enrichment
- 04Claude writes a 1:1 first line referencing the round and the use case
- 05Contact is pushed to Smartlead/Outreach in a dedicated funded-co sequence
Job-change trigger
- 01Buyer changes jobs at an ICP account (LinkedIn or Champify signal)
- 02Clay verifies new email and enriches the new company
- 03Sequence fires with a personalized 'congrats + relevant use case' message
- 04SDR is notified to follow with a LinkedIn touch on day 3
Any B2B SaaS that wants modern, signal-based outbound instead of static-list spray. Required for Scale and ABM Command pods.
Frequently asked questions
Explore the rest of the stack.
Want to see Clay run inside your stack?
90-day pilot, month-to-month after. No long contracts.