Managed OutboundHow it works
From kickoff to predictable pipeline in 90 days.
Most managed outbound vendors keep onboarding vague. Here is exactly what we ship, week by week.
Week 1 to 2
Onboarding and ICP workshop
- ICP workshop with founders or CRO; align on 1 to 2 primary segments
- CRM audit (HubSpot or Salesforce)
- Domain procurement (3 to 4 secondary domains)
- DNS configuration: SPF, DKIM, DMARC for all sending infra
- Initial ICP list build and validation against your ICP criteria
- Slack channel and reporting cadence set
Week 3 to 4
Infrastructure and motion build
- Mailbox warmup begins (2 to 4 weeks at safe ramp)
- Signal stack built in Clay (job changes, funding, intent, installs)
- Weekly list validation and enrichment cadence established
- Sequences drafted across cold email, LinkedIn, and calling
- First list deployed and approved by you
- AE handoff and objection-handling playbook documented in your CRM
Week 5 to 8
Pod runs the play
- Sequences live across email, LinkedIn, and calling
- SDRs handle replies, objections, and warm meeting booking
- First booked meetings hit calendars by week 6
- Weekly reporting in your Slack: meetings, replies, deliverability
- Sequence iterations every 2 weeks based on data
Week 9 to 12
Refine and scale
- Cost per meeting normalizes to vertical benchmark
- Second ICP or signal lane launched if ready
- Pipeline coverage projection delivered to CRO
- 90-day pilot review: continue, expand, or part ways cleanly
FAQ
Frequently asked questions
Next step
See the 90-day timeline applied to your ICP.
90-day pilot, month-to-month after. No long contracts.