Do you guarantee a number of meetings?

No. We do not guarantee meeting counts, and we do not guarantee closed revenue. We guarantee the operating work and the learning velocity: infrastructure live by an agreed date, a defined number of accounts researched each month, every reply worked within one business day, a minimum number of documented experiments each week, accepted-meeting criteria agreed in writing before launch, and replacement at no cost for any meeting that fails those mutually agreed qualification rules. Meeting ranges we publish are forecasts from observed conversion, clearly labeled as forecasts rather than commitments.

Can I buy just the Foundation build?

Yes. Foundation is a standalone one-time $9,500 engagement. We build the full outbound system in 7 days, install it in your stack, and hand it over with a playbook and training. There is no monthly commitment attached to it.

What happens on day 8 if I run it myself?

You own every asset: domains, mailboxes, lists, sequences, signal logic, CRM configuration, and AI workflows. Your reps follow the daily operating playbook, and the KPI dashboard shows whether volume and reply rates are on track. Warmup continues in the background on the schedule we set.

Can I start with Foundation and add a pod later?

Yes, and there is no rebuild. If you add an ICP Validation Sprint or Scale Pod within 90 days of buying Foundation, the build is not charged again - the pod picks up the system you already own and starts operating it.

Does every pod start with the Foundation build?

Yes. Week 1 of every managed engagement is the Foundation build at the attached one-time rate of $4,500: ICP, target accounts, verified buyers, signals, messaging, sequences, sending infrastructure, CRM, and AI workflows installed in your stack. After that you pay the monthly retainer only. There are no other setup fees.

When do the first meetings land?

The system is live on day 7. Mailbox warmup runs alongside it, so first accepted meetings typically land in weeks 3 to 6 with target volume reached during months two and three.

Who does day-to-day work?

On a pod, 2 to 4 people: a GTM engineer, 1 to 2 SDRs, and a fractional RevOps person. The ABM Expansion adds an ABM strategist and a designer once the first 90 days prove message-market fit. On Foundation, we do the build and your own reps do the day-to-day outreach.

How involved do we need to be?

1 to 2 hours per week from a founder or sales leader. ICP feedback, sequence review, and AE handoff coordination. The rest runs on our side.

Do you build and validate the ICP lists?

Yes. We build the initial list, validate it with you, and refresh it weekly on a pod. On Foundation you get the list build plus the documented process to refresh it yourself.

What channels do you use?

Cold email, LinkedIn, and cold calling. We coordinate them so each account gets the right touch at the right time, not three disconnected blasts.

What tools will you use?

Clay for signal stacks, Smartlead or Instantly for sending infrastructure, Apollo and ZoomInfo for data, Outreach or Salesloft for sales engagement, Gong for conversation intelligence, FlashGTM and Unify for orchestration, HubSpot, Salesforce, or Pipedrive for CRM. All accounts in your name.

What if the pilot does not work?

We part ways cleanly at day 90. You keep all assets: domains, mailboxes, lists, sequences, CRM data. No long contract trapping you.

How it works

From kickoff to predictable pipeline in 90 days.

Every managed engagement opens with the same Foundation build in week 1 at the attached one-time rate of $4,500, and $9,500 buys it standalone. From day 8 you either run the system with your own reps or a managed pod operates it for you. Most vendors keep onboarding vague. Here is exactly what we ship, week by week.

GTM Diagnostic

$3,500, one week

Before anything gets built: ICP definition and segment ranking, reachable account universe sizing with the real count, a buying committee map, a sample verified contact set, a deliverability and CRM readiness audit, and a written go or no-go recommendation. The fee credits toward whatever you buy within 60 days.

See the GTM Diagnostic

Foundation

$9,500 standalone / $4,500 attached

We build the whole outbound system in 7 days - ICP, target accounts, verified buyers, messaging, sequences, sending infrastructure, CRM, and AI workflows - then hand it to your reps with a playbook and live training. You run it from day 8.

See what Foundation includes

Managed pod

From $14,500/month

Week 1 is the exact same Foundation build, charged once. From day 8 our GTM engineer and SDRs run the system for you: lists, cold calling, email, LinkedIn, replies, objections, booking, and weekly pipeline reporting.

See the flagship Scale Pod and pricing

Timeline at a glance

The 90 days, in four moves.

Milestones and handoff checkpoints, from the Foundation build through the 90-day review.

Week 101/04
Foundation build - $4,500 one-time
- Days 1 to 2: ICP definition, account list, verified buyer contacts
- Days 3 to 4: messaging, offers, multi-channel sequences
- Days 5 to 6: sending domains, DNS, warmup, CRM and AI workflows
- Day 7: operating playbook plus live training handoff
Handoff checkpoint: the system is built, documented, and warming. You either run it yourself from day 8 or a pod picks it up with no rebuild.
Weeks 2 to 402/04
Warmup and first meetings
- Warmup completes, signal pipelines go live, first lists deploy
- SDRs run cold calling, email, and LinkedIn in one cadence
- First meetings typically land in weeks 3 to 6
Handoff checkpoint: pod takes over daily execution and weekly reporting starts.
Months 2 to 303/04
Target volume
- Pod runs the play at target cadence
- Weekly list refresh and sequence iteration
- Meeting volume reaches the tier target range during months two and three
Weeks 9 to 1204/04
Predictable pipeline
- Scale signal sources and expand to a second ICP
- Full funnel review from list to pipeline
- Month-to-month after the 90-day initial engagement

Only need the system built because your own reps will run it? Foundation delivers it in 7 days

Week by week

Exactly what ships, and when.

Week 1 is Foundation and is identical on both paths. Weeks 2 to 12 describe the managed pod path.

Week 1

Foundation build (one-time, $4,500 attached rate)

This week is the Foundation offer. It can be bought on its own at $9,500 if your team runs the system, and it is $4,500 when it runs as week 1 of a managed engagement.

ICP workshop with founders or CRO; align on 1 to 2 primary segments
CRM audit (HubSpot or Salesforce)
Domain procurement (3 to 4 secondary domains)
DNS configuration: SPF, DKIM, DMARC for all sending infra
Initial ICP list build and validation against your ICP criteria
Messaging, offers, and multi-channel sequences written and loaded
Operating playbook, KPI dashboard, and live training handoff
Slack channel and reporting cadence set

Day 8 fork

Your team takes the playbook and runs the system you now own, or a managed pod picks it up with no rebuild and no second setup fee. Everything below is the pod path. See Foundation on its own.

Week 2 to 4

Warmup, signals, and first lists live

Mailbox warmup begins (2 to 4 weeks at safe ramp)
Signal stack built in Clay (job changes, funding, intent, installs)
Weekly list validation and enrichment cadence established
Sequences drafted across cold email, LinkedIn, and calling
First list deployed and approved by you
First accepted meetings typically land in weeks 3 to 6
AE handoff and objection-handling playbook documented in your CRM

Week 5 to 8

Pod runs the play

Sequences live across email, LinkedIn, and calling
SDRs handle replies, objections, and warm meeting booking
Meeting volume reaches the tier target range
Weekly reporting in your Slack: meetings, replies, deliverability
Sequence iterations every 2 weeks based on data

Week 9 to 12

Refine and scale

Cost per meeting normalizes to vertical benchmark
Second ICP or signal lane launched if ready
Pipeline coverage projection delivered to CRO
90-day initial engagement review: continue, expand, or part ways cleanly

The guarantee

We guarantee the operating work, not a meeting count.

Meeting volume depends on your ICP density, offer, and market timing, so promising a number is a promise nobody can keep honestly. What we can commit to in writing is the work that produces meetings, the speed we learn at, and the quality bar every meeting has to clear.

Infrastructure live by an agreed date

Sending domains, mailboxes, warmup, data enrichment, and CRM wiring are live by a date written into the engagement, not a vague first month.

A defined number of accounts researched

Each month we research and enrich an agreed account volume with verified buying-committee contacts. The number is stated per tier and reported against every week.

Reply-handling SLA

Every prospect reply is worked by a human within one business day, including objections, referrals, and out-of-office reroutes.

Weekly experiments

A minimum number of documented experiments run every week across list, offer, message, and channel, with results logged so you can see what we learned.

Transparent accepted-meeting criteria

We agree the definition of an accepted meeting before launch and publish it in the weekly report. No moving goalposts on either side.

Replacement for meetings that miss the bar

Any meeting that fails the mutually agreed qualification rules is replaced at no additional cost.

What counts as an accepted meeting

The contact matches an agreed title, function, and seniority in the target ICP
The account matches agreed firmographic and technographic fit rules
The prospect stated a relevant problem, initiative, or evaluation timeline
A real calendar hold exists with your AE, with context notes attached
No existing open opportunity or active inbound conversation for that account

We report accepted meetings rather than bookings. Anything that fails these rules is replaced at no cost.

Scale Pod operating terms

Infrastructure: Infrastructure live by the end of week 1
Research volume: 1,500 to 2,500 new accounts researched and enriched per month
Learning velocity: At least 3 documented experiments per week
Reply handling: every reply worked within one business day

What we do not guarantee

A guaranteed monthly meeting count
Guaranteed closed revenue, which depends on your AEs, product, and pricing

Published meeting ranges are forecasts based on observed conversion, not commitments.

FAQ

Frequently asked questions

Next step

See the 90-day timeline applied to your ICP.

See your reachable market, realistic meeting range, expected cost per meeting, and recommended outbound motion.

Get My Pipeline Model Start with Foundation