Managed OutboundFor · Dev tools
Outbound that engineers do not ignore.
Dev tool outbound fails when it sounds like marketing. Ours sounds like a senior engineer who actually read the prospect's stack.
What you're up against
Outbound pains specific to dev tools.
- Engineers and platform leaders ignore generic outreach within 2 seconds.
- PLG funnel reaches developers but rarely the buying committee.
- Competitive landscape moves fast; positioning rots in weeks.
- Buying signals live in GitHub, package registries, and engineering blogs - not Apollo.
The motion
How we run outbound for dev tools.
Stack-aware targeting
We pull tech installs from BuiltWith, GitHub usage signals, and package manager data. Outreach references their actual stack.
Engineering-leader sequences
Sequences land in inboxes of VPE, Head of Platform, and Engineering Director - the people PLG does not touch.
PLG complement, not competition
We work alongside your PLG funnel: targeting accounts with paid-account potential, accelerating evaluation, and reaching procurement.
Senior copy register
No marketing fluff. Sequences read like a peer engineer who has solved the same problem.
Signals that convert
The signals that work in dev tools
- Tech install of competitor or complementary tool (BuiltWith, Wappalyzer)
- GitHub activity: starring, forking, or committing to relevant repos
- Open engineering roles signaling stack investment
- Conference talks on adjacent technical topics
- Engineering blog posts mentioning your problem space
- PLG funnel signal: free-tier usage above threshold without conversion
FAQ
Frequently asked questions
Next step
Run outbound built for dev tools.
90-day pilot, month-to-month after. No long contracts.