Outreach: Enterprise sequencer for high-volume, multi-rep outbound with CRM-grade tracking.
Outreach is our default sequencer for teams running multiple SDRs and AEs, with native Salesforce sync and the analytics depth a RevOps team expects. We operate it for Scale and ABM Command pods.
How our pod runs Outreach.
- Build sequences by persona, segment, and trigger
- Configure A/B testing on subject lines, copy, and cadence
- Set up A-Z send-time and send-day rules per persona and timezone
- Wire Outreach activity to Salesforce timelines and reporting
- Operate inbound triage rules so MQLs get a sub-5-minute touch
Where Outreach earns its place in the stack.
Multi-rep, multi-persona orchestration
Five SDRs working four personas each, with shared message libraries and per-persona send caps to protect deliverability.
AE warm outbound
AEs use Outreach for warm follow-up, conference list send-outs, and second-touch on previously closed-lost accounts.
Real Outreach plays we ship.
Persona-tagged sequence
- 01Clay pushes enriched contacts to Outreach with persona, segment, and trigger tags
- 02Sequence selects per persona, send time per timezone
- 03Replies sync to Salesforce timeline + Slack alerts to the assigned rep
- 04Meeting booked = Opportunity created in 'Discovery scheduled' with source tags
B2B SaaS at $15M+ ARR with 3+ SDRs and a Salesforce instance.
Frequently asked questions
Explore the rest of the stack.
How we run Outreach by segment.
Every ICP and industry page shows the target list logic, triggers, and sequence structure we run with this stack.
Narrow TAM, association and event driven outbound.
Read the playbookBottom-up adoption with technical buyers who hate pitches.
Read the playbookIncident and compliance triggers into CISO organizations.
Read the playbookFast-moving category with budget owners still forming.
Read the playbookRegulatory triggers and compliance-aware sequences.
Read the playbookHeadcount and benefits-cycle timing into People leaders.
Read the playbookHIPAA-aware outbound into clinical and revenue-cycle buyers.
Read the playbookCrowded category, so displacement and stack-signal plays win.
Read the playbookRequest an integration.
Tell us which tool you need connected and we will reply with a timeline, scope, and whether it fits your pod.
Want to see Outreach run inside your stack?
See your reachable market, realistic meeting range, expected cost per meeting, and recommended outbound motion.