Managed OutboundIntegration · Outreach & sequencing
Outreach: Enterprise sequencer for high-volume, multi-rep outbound with CRM-grade tracking.
Outreach is our default sequencer for teams running multiple SDRs and AEs, with native Salesforce sync and the analytics depth a RevOps team expects. We operate it for Scale and ABM Command pods.
What we operate
How our pod runs Outreach.
- Build sequences by persona, segment, and trigger
- Configure A/B testing on subject lines, copy, and cadence
- Set up A-Z send-time and send-day rules per persona and timezone
- Wire Outreach activity to Salesforce timelines and reporting
- Operate inbound triage rules so MQLs get a sub-5-minute touch
Use cases
Where Outreach earns its place in the stack.
Multi-rep, multi-persona orchestration
Five SDRs working four personas each, with shared message libraries and per-persona send caps to protect deliverability.
AE warm outbound
AEs use Outreach for warm follow-up, conference list send-outs, and second-touch on previously closed-lost accounts.
Example workflows
Real Outreach plays we ship.
Persona-tagged sequence
- 01Clay pushes enriched contacts to Outreach with persona, segment, and trigger tags
- 02Sequence selects per persona, send time per timezone
- 03Replies sync to Salesforce timeline + Slack alerts to the assigned rep
- 04Meeting booked = Opportunity created in 'Discovery scheduled' with source tags
Best fit
B2B SaaS at $15M+ ARR with 3+ SDRs and a Salesforce instance.
Pairs well with
FAQ
Frequently asked questions
More integrations
Explore the rest of the stack.
Next step
Want to see Outreach run inside your stack?
90-day pilot, month-to-month after. No long contracts.