Managed OutboundFor · Fintech
Regulatory triggers, not feature pitches.
Fintech buyers move when regulations change, when peers get fined, or when their stack hits a compliance wall. Our motion fires on those triggers.
What you're up against
Outbound pains specific to fintech.
- Compliance and risk buyers ignore generic SaaS positioning.
- Procurement cycles often include vendor security reviews and legal review.
- Title turnover at banks and insurers is high; lists go stale fast.
- Conservative buyers are skeptical of new vendor categories.
The motion
How we run outbound for fintech.
Regulatory-trigger sequences
Sequences fire when a new regulation drops (Reg E updates, PCI 4.0, DORA) or when a peer firm is penalized.
Compliance-aware copy
Every sequence is reviewed for regulatory phrasing. No exaggerated claims, no implied endorsements.
Multi-stakeholder ABM
Compliance officer, head of risk, CTO, and procurement reached with role-appropriate sequences.
Slower, deeper sequences
Up to 9 touches over 12 weeks. Fintech sales cycles reward patience over volume.
Signals that convert
The signals that work in fintech
- New regulation announcements (Fed, SEC, FCA, MAS)
- Enforcement actions against peer firms
- New CCO, CRO, or Head of Compliance in last 90 days
- M&A activity creating systems integration triggers
- Public earnings call mentions of compliance investment
- Hiring spikes for compliance engineering roles
FAQ
Frequently asked questions
Next step
Run outbound built for fintech.
90-day pilot, month-to-month after. No long contracts.