Aircall: Cloud phone for SDR call queues, wired into your CRM.
Aircall is the cloud phone system our SDRs use for daily call queues. It logs every dial, connect, and voicemail into your CRM so cold calling is a measured motion, not a black box.
How do you run outbound cold calling with Aircall?
Aircall is the dialer and telephony layer under the calling motion: local presence numbers, power dialing from a CRM-backed queue, call recording, and activity write-back to Salesforce or HubSpot. The setup work that matters is number hygiene, queue construction from signals rather than alphabetical lists, and disposition discipline so every call produces a data point.
- Local presence lifts connect rate, but only with clean, registered numbers.
- Build the queue from triggers, not from the top of an alphabetical list.
- Dispositions are the dataset. Free-text notes are not.
- Pair every call block with the same-day email and LinkedIn touch.
How our pod runs Aircall.
- Provision numbers, teams, and IVR flows for SDR pods
- Wire call activity into HubSpot / Salesforce automatically
- Build power-dial and warm-transfer flows for SDR-to-AE handoff
- Report on connect rate, talk time, and meetings booked by SDR
Where Aircall earns its place in the stack.
Signal-triggered call queue
Every scored intent signal generates a call task with talk-track notes. The SDR clears the queue daily.
Live warm transfer
When an SDR gets a live prospect ready to talk, they warm-transfer to the AE inside Aircall without dropping the call.
Real Aircall plays we ship.
Signal-to-dial
- 01Scored signal creates a call task in the CRM
- 02Aircall queue surfaces the task in priority order
- 03SDR dials, disposition is auto-logged, notes captured
- 04Meetings booked route to the AE via CRM automation
Any pod running cold calling as part of a multi-channel motion.
How we configure Aircall in week 1.
The Foundation build installs Aircall in your own account in this order. Each step is documented in the operating playbook we hand over.
- 01
Provision numbers
Buy local numbers for your top calling area codes, complete branded caller ID and STIR/SHAKEN registration, and keep dial volume per number well under spam-flag thresholds.
- 02
Build the queue
Feed the dial list from the same signal-scored table that drives email, so callers work accounts with a live trigger rather than a static list.
- 03
Standardize dispositions
Use a short, mutually exclusive set: connected-interested, connected-not-now, connected-no, gatekeeper, voicemail, bad number. Anything longer gets used inconsistently.
- 04
Wire the write-back
Sync calls, recordings, and dispositions to the CRM against the contact and account so calling shows up in source-of-meeting reporting.
- 05
Run call blocks
Two 90-minute blocks a day beat scattered dialing. Follow every connect with a same-day email referencing what was actually said.
What good looks like with Aircall.
| Metric | Benchmark | Context |
|---|---|---|
| Connect rate | 4-9% | Dials to conversations, mid-market B2B with local presence. |
| Conversation to meeting | 10-18% | When the call is triggered by a real signal. |
| Dials per SDR per day | 60-100 | Sustainable inside two structured call blocks. |
Ranges reflect what we observe running B2B SaaS mid-market motions. Treat them as starting targets, not guarantees.
How Aircall builds go wrong.
- Burning a single number with high volume until carriers flag it.
- Calling without a trigger, which turns the motion into a pure numbers game.
- Recording without consent handling in two-party consent states and the EU.
- No voicemail-to-email pairing, so 80 percent of dials produce nothing.
Frequently asked questions
Explore the rest of the stack.
How we run Aircall by segment.
Every ICP and industry page shows the target list logic, triggers, and sequence structure we run with this stack.
Narrow TAM, association and event driven outbound.
Read the playbookBottom-up adoption with technical buyers who hate pitches.
Read the playbookIncident and compliance triggers into CISO organizations.
Read the playbookFast-moving category with budget owners still forming.
Read the playbookRegulatory triggers and compliance-aware sequences.
Read the playbookHeadcount and benefits-cycle timing into People leaders.
Read the playbookHIPAA-aware outbound into clinical and revenue-cycle buyers.
Read the playbookCrowded category, so displacement and stack-signal plays win.
Read the playbookRequest an integration.
Tell us which tool you need connected and we will reply with a timeline, scope, and whether it fits your pod.
Want to see Aircall run inside your stack?
See your reachable market, realistic meeting range, expected cost per meeting, and recommended outbound motion.