Managed OutboundThe outbound lead generation agency built like an in-house GTM team.
Evaluating outbound agencies is exhausting. Most bill for activity, ship spreadsheets, and evaporate at renewal. Managed Outbound runs your outbound as a managed pod - GTM engineer, dedicated SDRs, deliverability, and RevOps - reporting weighted pipeline, not emails sent. Live in 4 to 6 weeks, month-to-month after a 90-day pilot.
What a modern outbound lead generation agency should actually deliver.
Signal-based targeting
ICP lists sourced and joined from Apollo, ZoomInfo, LinkedIn, and intent signals in Clay - not a static export from one database.
Deliverability infrastructure
Dedicated sending domains, warmed mailboxes, SPF/DKIM/DMARC, and inbox placement monitoring. Not an afterthought.
Dedicated human SDRs
Named reps embedded in your Slack and CRM, handling replies, objections, and warm meeting booking - not an AI SDR spraying inboxes.
GTM engineering
A GTM engineer building signal-triggered plays weekly, enriching contacts, and wiring the CRM so nothing falls through.
Pipeline reporting
Weekly reporting on meetings booked, SQL conversion, and weighted pipeline. Activity metrics are a diagnostic, never the KPI.
You own every asset
Domains, mailboxes, lists, sequences, and CRM data live in your accounts. When our contract ends, the engine still runs.
How we compare to the four categories you are probably evaluating.
| Model | Time to first meeting | Monthly cost | Common failure mode |
|---|---|---|---|
| Freelance SDR | 4 to 8 weeks | $2K to $5K | No deliverability, no GTM engineering, disappears at scale |
| Legacy lead-gen agency | 6 to 10 weeks | $4K to $10K | Bills for activity, ships spreadsheets, low intent |
| In-house SDR hire | 4 to 6 months | $8K to $12K loaded | Ramp risk, attrition, manager tax, tool procurement |
| AI SDR tool | 1 to 2 weeks | $1K to $3K | Deliverability collapse, generic copy, no objection handling |
| Managed Outbound pod | 4 to 6 weeks | $7.5K to $24.5K | Not the fit for pre-PMF teams under $2M ARR |
For a deeper breakdown, see our 2026 buyer's guide to B2B lead generation services and the fractional GTM engineer vs managed pod comparison.
Who does the work on a Managed Outbound engagement.
GTM engineer
Builds signal-triggered account lists in Clay, wires enrichment and dedupe, and ships a new play every week. This is the role most agencies skip.
Dedicated SDRs (1 to 2)
Embedded in your Slack and CRM. Run multi-channel sequences, handle live replies and objections, book vetted meetings, and log everything in your CRM.
Deliverability lead
Owns sending domains, mailbox warmup, and inbox placement. Runs weekly deliverability audits so your primary domain is never at risk.
RevOps analyst
Ships weekly pipeline reports, keeps CRM hygiene tight, and surfaces the two or three changes that would move next quarter's coverage.
Everything you would otherwise buy piecemeal, in one contract.
- ICP scoping and buying committee mapping
- Weekly Clay list build, validation, and refresh
- Enrichment across Apollo, ZoomInfo, LinkedIn, and custom signals
- Dedicated sending domains and warmed mailboxes
- Cold email, LinkedIn, and cold calling sequences
- Live reply handling, disqualification, and objection response
- Warm meeting booking direct to AE calendars
- CRM setup, hygiene, and pipeline routing
- Weekly reporting on meetings, SQLs, and weighted pipeline
- Monthly motion review with a fractional CRO
- Swap guarantee on any dedicated rep within 2 weeks
- Month-to-month after a 90-day pilot
Three tiers, all with public pricing.
Not sure if you need a full pod or a fractional GTM engineer?
Compare cost, ramp time, reporting, and single-point accountability to see which model fits your current team and coverage target.
Outbound lead generation agency FAQ
Get a pipeline plan tailored to your ICP, ACV, and coverage gap.
20 minutes. You will leave with the meetings-per-month math and the pod tier that matches your quota.