What does the ICP Validation Sprint cost?

It is a fixed $22,500 for the 90-day sprint, plus the one-time $4,500 Foundation build in week 1. Total engagement cost is $27,000 with no monthly retainer and no renewal obligation.

Why is the sprint fixed price instead of a monthly retainer?

A sprint is a time-boxed test, not ongoing capacity. A single fixed number is easier to approve, keeps scope explicit, and means you are not paying an open-ended retainer for shared resources while the motion is still unproven.

What do I get at the end of the sprint?

Sprint exit deliverables: Validated ICP and prioritized account universe, Buying committee map and verified contact dataset, Proven messaging angles, offers, and objection patterns, Channel-level performance report, Deliverability baseline and sending infrastructure you own, Accepted-meeting and opportunity results, Unit economics: cost per accepted meeting and per opportunity, 90-day pipeline forecast based on observed conversion, Documented playbook and campaign assets transferred to you, A clear recommendation: scale, revise, or stop.

Does the sprint replace my pipeline?

No. The sprint validates whether an outbound motion deserves further investment on one ICP and one channel-led motion plus calling. It is not a long-term full-pipeline replacement, and it does not carry a monthly meetings target.

What happens at day 90?

You get an explicit scale, revise, or stop recommendation with the data behind it. If the answer is scale, the flagship Scale Pod picks up the same system with no rebuild. If it is stop, you keep the ICP work, contact data, messaging, infrastructure, and playbook.

Do you guarantee a number of meetings?

No. We do not guarantee meeting counts, and we do not guarantee closed revenue. We guarantee the operating work and the learning velocity: infrastructure live by an agreed date, a defined number of accounts researched each month, every reply worked within one business day, a minimum number of documented experiments each week, accepted-meeting criteria agreed in writing before launch, and replacement at no cost for any meeting that fails those mutually agreed qualification rules. Meeting ranges we publish are forecasts from observed conversion, clearly labeled as forecasts rather than commitments.

What counts as an accepted meeting?

We measure accepted meetings, not booked meetings, because a booking your AE rejects is not pipeline. A meeting is accepted when: The contact matches an agreed title, function, and seniority in the target ICP; The account matches agreed firmographic and technographic fit rules; The prospect stated a relevant problem, initiative, or evaluation timeline; A real calendar hold exists with your AE, with context notes attached; No existing open opportunity or active inbound conversation for that account. The criteria are agreed before launch and reported weekly. Meetings that fail them are replaced at no cost.

ICP Validation Sprint | Managed Outbound

Week 101/04
Foundation build - $4,500 one-time
- Days 1 to 2: ICP definition, account list, verified buyer contacts
- Days 3 to 4: messaging, offers, multi-channel sequences
- Days 5 to 6: sending domains, DNS, warmup, CRM and AI workflows
- Day 7: operating playbook plus live training handoff
Handoff checkpoint: the system is built, documented, and warming. You either run it yourself from day 8 or a pod picks it up with no rebuild.
Weeks 2 to 402/04
Live testing on the account sample
- Warmup completes and the defined account sample enters the motion
- One channel-led motion runs with calling validation alongside it
- Reply and connect data starts shaping the messaging picture
Checkpoint: baseline deliverability, connect rates, and reply rates are recorded as the benchmark everything else is measured against.
Weeks 5 to 1003/04
Iterate and cover the sample
- Messaging angles, offers, and objection patterns tested across the sample
- Channel-level benchmarks accumulate week over week
- Accepted meetings and opportunities logged with source and context
- Cost per accepted meeting and per opportunity tracked live
Weeks 11 to 1204/04
Readout and decision
- Full readout of every sprint exit deliverable
- 90-day pipeline forecast based on observed conversion
- Campaign assets, data, and playbook transferred to your team
- Explicit recommendation: scale, revise, or stop
Handoff checkpoint: if the answer is scale, the flagship Scale Pod picks up the same system with no rebuild. If it is stop, you keep every asset.

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