How much does the Scale Pod cost in month one?

Month one is $19,000: the one-time $4,500 Foundation build plus the $14,500 monthly retainer. Every month after is $14,500.

Is the $4,500 Foundation build required with the Scale Pod?

Yes. Foundation is week 1 of every managed engagement and is charged once, at the attached rate of $4,500 rather than the $9,500 standalone price. If you already bought Foundation on its own within the last 90 days, it is not charged again.

When do first meetings land on a Scale Pod?

The system is built in 7 days, warmup and first sends run in weeks 2 to 4, and first meetings typically land in weeks 3 to 6.

What does the Scale Pod include?

1 GTM engineer plus dedicated SDR capacity across one primary ICP and one experimental lane, running list building and data validation, multi-channel outreach across cold calling, email, and LinkedIn, objection handling and booking, and weekly pipeline reporting. Forecast output is a forecast range of 25 to 40 accepted meetings per month, which is a projection from observed conversion rather than a guaranteed count. What is guaranteed is the operating work: infrastructure live by an agreed date, a defined monthly research volume, every reply worked within one business day, documented weekly experiments, agreed accepted-meeting criteria, and replacement of any meeting that fails them.

Is the Scale Pod a long-term contract?

No. Pods run a 90-day initial engagement, then continue month to month. You own every asset, domain, and account we build.

Do you guarantee a number of meetings?

No. We do not guarantee meeting counts, and we do not guarantee closed revenue. We guarantee the operating work and the learning velocity: infrastructure live by an agreed date, a defined number of accounts researched each month, every reply worked within one business day, a minimum number of documented experiments each week, accepted-meeting criteria agreed in writing before launch, and replacement at no cost for any meeting that fails those mutually agreed qualification rules. Meeting ranges we publish are forecasts from observed conversion, clearly labeled as forecasts rather than commitments.

What counts as an accepted meeting?

We measure accepted meetings, not booked meetings, because a booking your AE rejects is not pipeline. A meeting is accepted when: The contact matches an agreed title, function, and seniority in the target ICP; The account matches agreed firmographic and technographic fit rules; The prospect stated a relevant problem, initiative, or evaluation timeline; A real calendar hold exists with your AE, with context notes attached; No existing open opportunity or active inbound conversation for that account. The criteria are agreed before launch and reported weekly. Meetings that fail them are replaced at no cost.

Scale Pod onboarding | Managed Outbound

Timeline at a glance

Your first 90 days on Scale Pod.

Week 1 is the Foundation build, charged once. From there the pod runs the motion and reports every week.

Week 101/04
Foundation build - $4,500 one-time
- Days 1 to 2: ICP definition, account list, verified buyer contacts
- Days 3 to 4: messaging, offers, multi-channel sequences
- Days 5 to 6: sending domains, DNS, warmup, CRM and AI workflows
- Day 7: operating playbook plus live training handoff
Handoff checkpoint: the system is built, documented, and warming. You either run it yourself from day 8 or a pod picks it up with no rebuild.
Weeks 2 to 402/04
Warmup, first sends, first meetings
- Mailbox warmup completes and sending ramps on a safe schedule
- Signal pipelines go live and the first lists deploy
- Cold calling, email, and LinkedIn run together with reply handling
- First meetings typically land in weeks 3 to 6
Handoff checkpoint: weekly pipeline reporting starts in your Slack and every booked meeting lands on your calendar with context notes.
Months 2 to 303/04
Target volume
- 1 GTM engineer plus 2 dedicated SDRs run parallel plays across up to 2 ICPs
- Forecast range of 25 to 40 accepted meetings per month
- Weekly list refresh and sequence iteration based on reply data
- Objection handling and booking owned end to end by the pod
Weeks 9 to 1204/04
Scale what works
- Add a second motion, layer intent data, and tighten routing to AEs
- Deliverability and domain health reviewed and rotated as needed
- 90-day review with the full funnel from list to closed pipeline
- Month-to-month after the 90-day initial engagement

ROI estimator

What the Scale Pod could return.

Set your own average contract value and conversion rates to estimate meetings, pipeline, closed-won revenue, and the month you break even.

Average contract value$35,000

Annual value of a closed-won deal.

Meeting to opportunity rate60%

Share of accepted meetings that become real opportunities.

Opportunity to closed-won rate22%

Your historical win rate on qualified opportunities.

Average sales cycle60 days

Days from first meeting to closed-won. Delays when revenue lands.

Engagement length12 months

90-day initial engagement, then month to month.

Forecast over 12 months

Forecast accepted meetings

273-436

First meetings in weeks 3 to 6, target volume in months 2 and 3

Pipeline created

$5.7M-$9.2M

Opportunities x ACV

Closed-won revenue

$1.3M-$2.0M

Sourced in period, closing ~60 days later

Total investment

$178,500

$4,500 build + $14,500/mo

Return on investment9.2x

Midpoint net gain of $1.5M on $178,500 invested. Cash breakeven around month 4, once the first cohort closes.

Cost per meeting: $504
Cost per opportunity: $839

Get my pipeline model for Scale Pod

Your estimate carries over and pre-fills the onboarding form.

Forecasts only, not guarantees. The Scale Pod model assumes 25 to 40 accepted meetings per month at full volume: Foundation is delivered in seven days, first accepted meetings typically land in weeks 3 to 6, and target volume is reached during months two and three. We guarantee the operating work instead - infrastructure live by an agreed date, a defined research volume, a one-business-day reply SLA, weekly documented experiments, agreed accepted-meeting criteria, and replacement of meetings that miss them.

Methodology and assumptions

This is a planning model, not a forecast of your results. It multiplies a ramped monthly meeting range by your own conversion rates, then compares the output to the price of the offer. Every input is yours to change.

Accepted meetings: A meeting that meets the accepted-meeting criteria agreed with you before launch: right account, right role, real intent, and held. The Scale Pod model assumes 25 to 40 per month at full volume.
Ramp: Foundation is delivered in seven days, then output builds as domains warm and messaging iterates: 25 percent of full volume in month 1, 70 percent in month 2, 95 percent in month 3, full volume after that.
Average contract value: First-year contract value of a closed-won deal, before expansion or renewal.
Meeting to opportunity rate: Share of accepted meetings your team converts into a qualified opportunity in the CRM. Your own historical rate is the best input here.
Opportunity to closed-won rate: Your win rate on qualified opportunities. Outbound-sourced deals often close a little below inbound, so trim it if you are unsure.
Sales cycle: Days from first meeting to closed-won, applied as a 2-month revenue lag. It does not change how much closes, only when the cash lands and when breakeven appears.
Engagement length: 12 months of managed execution after the Foundation build.

What the price includes

GTM engineer, SDR capacity, and reply handling for the selected offer
The one-time Foundation build, charged in month 1
Data, sending infrastructure, deliverability, and CRM integration
Weekly experiments and weekly pipeline review

What the model excludes

Your own AE time to run the meetings and work the pipeline
Paid media budget, billed to you directly by the platforms
Seat costs for CRM or sales tools you already own
Expansion, renewal, and referral revenue from closed deals
Any assumption that a meeting held is a meeting won

FAQ

Start your Scale Pod. We need 10 minutes of context.

Your first 90 days on Scale Pod.

What the Scale Pod could return.

What the price includes

What the model excludes

Scale Pod questions, answered.