Is this an objective comparison?

It is our comparison. We have skin in the game. The data points are real benchmarks; the framing is ours. Read it with that lens and book a pipeline review to pressure-test it against your stack.

What if I want to do both?

Common. Many clients run a managed pod for 6 to 9 months to validate motion, then in-house their first SDR using the playbook we built.

Can you help us hire if we go in-house instead?

Yes. We have placed multiple SDRs and GTM engineers into client teams after running a pilot.

Managed Outbound vs Frontal.so

Compare · Revenue engine vs pipeline outcomes

Managed Outbound vs Frontal.so

Frontal sells a 90-day revenue engine build plus optional operators to run outbound, ads, and content. It is a strong offering for teams that want to own a signal stack. It is the wrong offering for teams that need booked meetings on the calendar this quarter.

Side by side

Where each model wins.

Dimension	Frontal.so	Managed Outbound
Primary deliverable	A revenue engine you own	Qualified meetings on the calendar
First measurable outcome	First play live in 30 days	First booked meetings in week 4 to 6
Dedicated SDRs / BDRs	Not part of the offering	1 to 2 dedicated SDRs per pod
Cold calling motion	Not run by them	Yes, dialed queues daily
Objection handling & booking	Your team	Our SDRs vet and book warm meetings
List building + validation	Signal stack you approve	Sourced, validated, refreshed weekly
Ads engineering	Yes	Paid retargeting on ABM tier only
Pricing transparency	Gated behind a call	Public tiers: $7.5K / $14.5K / $24.5K per month
Contract shape	90-day build, then monthly	90-day pilot, then month to month
Asset ownership	Yours	Yours

Choose frontal.so when

You already have SDRs and want a better signal + routing layer under them.
You want an ads and content team bundled with GTM engineering.
You have internal bandwidth to answer the plays and book meetings.
You are optimizing for owning the engine long-term more than pipeline this quarter.

Choose Managed Outbound when

You need qualified meetings on AE calendars in weeks, not a signal stack in months.
You do not have SDRs and do not want to hire and manage them.
You want cold calling, email, and LinkedIn run as one motion by one pod.
You want packaged pricing and outcome accountability instead of a scoped build.

Other comparisons